The future of online business is no longer just about ranking on Google.

With AI engines like Google Gemini and ChatGPT shaping how answers appear, businesses need a strategy that works in both search and AI generated results. That is where SEO and GEO come together.

In this guide, I’ll show you how to build a smart SEO and GEO strategy using the same approach I follow with Semrush One, my all-in-one platform for search and AI visibility.

But first, a quick introduction:

What are SEO and GEO? 

As you probably already know, SEO involves practices and tactics that can boost your website’s presence in search results. 

We’re talking about good old-fashioned Search Engine Results Pages (SERPs) on Google, like: 

SEO involves time-consuming but dependable tactics that will boost your rankings in these results, such as:

• Link building
• Keyword research and optimization
• Competitor analysis
• Content marketing
• On-page optimization

Simple, right? 

Today, however, there are new players on the block. 

Why Businesses and Marketers are Worried About AI Results?

If you phrase your search query like a question, suddenly the top results look different: 

Statistics show that 13.14% of all search queries returned with AI-generated answers. It may not sound game-changing, but that’s actually up by 6.49% from just two months before the data was gathered. 

Businesses are also worried about the fact that AI results can reduce clicks to organic listings by up to 34.5%. 

We’re not even factoring in users who head straight to AI tools like ChatGPT, Grok, and Perplexity to conduct their online research. 

This is where GEO comes in.

GEO is a collection of strategies aimed not only to increase your visibility in AI search results, but also to improve the sentiment surrounding your brand in AI-powered conversations.

What’s the Difference Between GEO and AEO? 

Answer Engine Optimization (AEO) is another strategy similar to GEO that focuses on boosting AI visibility. 

The main difference is that AEO focuses on AI responses directly on SERPs, like the AI Overview, voice responses, and other featured snippets. GEO, on the other hand, affects your visibility in tools for longer and more in-depth AI conversations, like ChatGPT, Perplexity, and Grok. 

On the flip side, GEO and AEO have plenty of overlaps when it comes to the strategies and tools you’ll need. In fact, all GEO, AEO, and SEO can be incorporated into one overarching strategy. 

This leads us to the next point:

Cracking the Code: How to Rank on Google and AI Search

The good news is, optimizing for both search engines and generative AI search tools doesn’t require a complex master plan that involves hundreds of hours of research. 

I also managed to snag a couple of placements in generative results after exploring a few AI tools. 

Let’s crack this open step by step:

1. Starting with a Solid Foundation

Action Plan: 

• Find highly profitable keywords relevant to your brand.
• Identify the topics and prompts in AI conversations that lead to brand mentions.
• Set up an automated tracker to keep you up-to-date.

Here’s a key difference between SEO and GEO: 

With SEO, you’re optimizing for keywords that people use when searching online. But with GEO, you’re optimizing for prompts and questions directed at AI. 

You can set up the foundation for both areas with a single tool. 

Semrush One combines two powerful toolkits that will benefit your SEO, GEO, and AEO. It can help you identify and optimize for the keywords and AI queries that can bring high-quality leads straight to your business. 

For keywords, my go-to strategy is to use Keyword Magic Tool to find long-tail keywords with high purchase intent. 

Let’s say you’re in charge of marketing Grammarly — a SaaS business that targets professional writers and students. 

On Keyword Magic Tool, start by entering a seed keyword that’s relevant to your business (think of something your target audience would search for).

Optional: You can enter your official business domain to get keyword results tailored to your online marketing needs. 

Within seconds, Keyword Magic Tool will give you a list of feasible keyword suggestions that can guide your SEO strategy moving forward. 

Pay attention to the included metrics when building up your target keyword portfolio. 

A high search volume, of course, means more people are searching for that topic online. But make sure the Keyword Difficulty (KD) rating is within a reasonable range, which should be under 50 if you want quick results (up to 69 if you have an adequate budget for link building).

Learn more about advanced keyword research tactics, including competitor keyword analysis, by reading my guide here. 

Switching over to GEO, for online businesses like SaaS and service providers, the first step is to look for existing AI mentions. This will help you identify prompts, questions, and other AI queries that put your brand into conversations. 

Semrush One can reveal the information you need. Just get the ball rolling by plugging your domain into the Visibility Tracker tool.

Take note that the Semrush AI Visibility Toolkit consolidates reports on both generative and AI answer engines. That means you’ll find useful insights for GEO and AEO in the same place. 

To find the AI prompts and topics that lead to your brand, scroll down to “Topics & Sources.” 

For the full context behind AI mentions, switch to the ‘Prompts’ tab. This reveals the exact prompts that users enter when using AI tools. 

Pro Tip: After tracking your AI topics and prompts, I highly suggest setting up the prompt tracking feature to keep you updated on all changes regarding your AI optimization efforts. 

For this, you need to create a new project, enter your domain, specify your location, and select the search or AI engine you want to track. 

Next, just enter the keywords or prompts you want to track and click ‘Start Tracking.’ And unless otherwise necessary, keep weekly ranking updates enabled to stay ahead of the curve.

Straightening out your SEO keyword and GEO prompt strategies will position your online brand for continuous growth. 

The next order of business is to sort out other aspects of your website that impact online visibility.

2. Preparing Smarter Content for SEO and GEO 

Action Plan: 

• Run a site audit for a comprehensive sweep of your website’s SEO and GEO health.
• Address technical optimization gaps to ensure your website’s rank-worthiness.
• Build smarter content that directly answers user questions.

Through the years, businesses have known that SEO and content marketing go hand in hand.

With the arrival of GEO and AEO, you can picture all of them as a group of close friends — elbows locked and empowering businesses to achieve online greatness. 

I’d start with a thorough website audit to identify weaknesses in terms of content and technical optimization. 

With Semrush One, you gain access to the Site Audit tool. This scans your website and reveals everything there is to know about your SEO and GEO. 

Once the audit is completed, the report kicks off with an overview of high-level metrics, like the status of crawled pages (e.g., “healthy,” “broken,” or “have issues”), site performance rating, and overall site health score. 

While these metrics are useful in tracking progress, the real gold lies inside the ‘Issues’ tab. Here, you’ll find actionable insights on issues affecting your website’s AI search visibility, crawlability, content optimization, and more.

Want to find out more about the problem and how to address it? 

Click on any of the listed issues to reveal more context as well as the necessary fix. You might be surprised at how easy it is to fix most issues related to generative AI SEO.

Here’s the thing: A lot of on-page SEO and GEO issues have something to do with your content. This includes broken links, a lack of internal links, missing H1 tags, and pages with low word counts. 

For good measure, here’s a quick rundown of technical content optimization strategies that worked for me through the years:

• Make sure all in-post links are working. 
• Avoid duplicate content and elements (i.e., duplicate title tags).
• Use descriptive meta descriptions for images.
• Aim for a text-HTML ratio of 90:10 (90% of the page should be visible content).
• Only use descriptive anchor texts when adding links.
• Avoid publishing thin content by making sure every page has at least 200 words.

Just remember that addressing these issues is just the beginning. Whatever optimization tactic you learn from your site audit, you need to incorporate it into your long-term website content strategy — that’s how you make smarter content. 

Pro Tip: Consider tools like Semrush’s SEO Writing Assistant for real-time optimization suggestions for your drafts. Just paste your text or import your post via its URL, enter your keywords, click ‘Get recommendations,’ and let the tool do the rest.

3. Off-Page Tactics for SEO and GEO

Action Plan: 

• Identify backlinks and context sources that AI trusts. 
• Start building high-quality backlinks through content-driven strategies.
• Earn links naturally by publishing link magnets.

The saying “build it and they will come” doesn’t work in content marketing and SEO, let alone GEO and AEO.

You need an outward approach to get your brand out there, build your authority, and get in the lens of AI engines. And to make this process as effective and efficient as possible, you have to target the right sources. 

First, use Semrush’s AI Competitor Research tool to identify the trusted sources Large Language Models (LLMs) use to collect information. From the AI Visibility Toolkit, go to ‘Competitor Research’ and enter your domain. 

After waiting for the report, scroll straight down to the “Topics & Prompts” section and choose something you’d like to prioritize. This will pull up the specific prompts and AI responses that generated mentions of you or your competitors. 

More importantly, it can show you links to publications, blog articles, and other information sources that the AI engine trusts. In other words, these are the targets you should focus on when building links or citations. 

Since you’re trying to build your authority, you should focus on sources that mention your competitors — but you don’t. 

To find these sources, simply switch to the ‘Missing’ tab and look for a potentially lucrative topic or prompt that your brand probably hasn’t targeted before. 

Imagine you’re the marketing manager at Grammarly and are looking for new topics that bring visibility to a top competitor. Using the AI Competitor Research tool, you’ll discover topics like “online language translation tools,” which could expose your brand to more AI users.

What you need to do now is to look at the information sources used in these AI conversations and target them in your link-building campaign. 

This is an entirely different arena, but my go-to, three-step approach is as follows:

• Find AI information sources that accept guest posts. 
• Learn their guest posting guidelines and pitch a topic.
• Write an awesome post and add your own backlink.

For a more complete list of link-building strategies, refer to my guide here.

Lastly, you can passively land backlinks by creating and publishing link magnets. These are pieces of content that are so good, other bloggers, website owners, and online creators can’t help but share with their own audience. 

Some examples are:

• Original case studies
• Data visualizations and infographics
• Quotes (compile them into roundups)
• Free eBooks
• Online courses
• Slideshows

Now, it may take some time for link magnets to get results. But once they’re published and you’ve done your part in promoting them, they’ll work overtime to win you backlinks from other content creators.

4. Focus on Website Performance and Formatting

Action Plan:

• Run a website speed test to address performance-related issues.
• Make sure your website performs consistently between desktop and mobile devices.
• Use content formatting techniques that users, search bots, and AI crawlers can easily scan.

There’s one more thing SEO and GEO have in common:

Both factor in website performance when determining visibility or rankings.

While there are a ton of factors that can affect your website’s loading speed, you only need to worry about issues that specifically apply to you. And tools like PageSpeed Insights will lead you straight to them — just enter your domain and click ‘Analyze.’ 

After the analysis, PageSpeed Insights starts off with an overview of your Core Web Vitals metrics, which are metrics that translate how website performance is reflected in real-world user experiences.

However, all the good stuff can be found under the “Insights” and “Diagnostics” sections. This is where you’ll find specific performance issues plaguing your website, as well as actionable recommendations for addressing them.

As a bonus, PageSpeed Insights can analyze your website’s performance on both mobile and desktop devices. This will help you provide a consistently smooth experience to all users. 

To expedite your performance optimization efforts, here’s a list of the top performance optimization strategies you should look into:

• Optimize your images — Use tools like Kraken.io to compress images without reducing quality. Alternatively, upload your images using next-gen formats like WebP, which prioritizes speedy load times.
• Optimize your JavaScript and CSS — Minify your scripts with tools like Minifier to improve loading speed and prevent them from blocking other elements from rendering. You should also start being more aware of your code hygiene, which includes removing unused code that somehow still gets loaded.
• Invest in a Content Delivery Network (CDN) — A CDN is a network of proxy servers tasked to deliver cached website data to nearby users, effectively nullifying network latency. Some of the popular CDN service providers are Cloudflare, Amazon CloudFront, and Akamai. 

Apart from performance, improving your content’s structure also helps maximize your SEO and GEO results. 

A crucial strategy is to create content that directly answers user questions. This can be done within your content’s main body or by creating a separate Frequently Asked Questions (FAQs) section.

It’s a simple but powerful strategy that will help your content get picked up in featured snippets, AI answers, and generative conversations.

5. Monitor Results and Make Adjustments

Action Plan: 

• Set up performance tracking and AI analytics tools. 
• Adjust and optimize your strategies based on results. 
• Explore growth opportunities over time. 

Finally, remember that nothing in SEO and GEO is guaranteed. 

You can’t concoct the perfect blueprint in one sitting. But, you can improve your strategy over time — and data will be your map to growth. 

Utilizing a prompt tracker is a step in the right direction. And once you run a site audit with Semrush One, the tool will continuously track for changes around important metrics and thematic reports. 

You should also conduct daily, on-demand performance checks to monitor metrics like: 

• Organic traffic
• Paid traffic
• Backlinks
• AI brand mentions
• Keyword rankings

Semrush One’s Domain Overview tool will help you keep a watchful eye on these metrics and more. 

Here’s one last parting tip: 

Using the AI Competitor Research tool, you can easily find growth opportunities that can take your GEO to the next level. 

Apart from AI topics and prompts that you have no presence in (“Missing“), you can also target topics and prompts in the ‘Weak’ tab where competitors are beating you — these are the obvious optimization targets that will accelerate your growth.

Your Next Steps

• Start your Semrush One free trial – Activate the 14-day access to test every SEO and AI visibility feature in real conditions.
• Check your current visibility – Run the AI Visibility Overview to see how often your brand appears in search and AI answers, along with the queries where competitors outrank you.
• Find keywords with dual ranking potential – Use Keyword Research to locate terms that show both search listings and AI answers. These give you the fastest path to real impact.
• Map your content for AI and SEO – Build topic clusters around your product and highlight pages that can win in both ranking systems.
• Track progress and refine your strategy – Monitor movements in search, track your AI answer presence, and let the platform guide your next opportunities.

Semrush One gives you a unified path to grow in both SEO and AI search. Begin your free trial and move forward with a strategy designed for the new search environment.

Video content creation is easier (and more cost-effective) than ever, thanks to Pictory. 

Put simply, it is an AI-powered tool designed for content creators, bloggers, business owners, or any professional who needs to tap into the power of video. 

This post explores Pictory’s pricing to help you decide which plan to pick. 

We’ll cover: 

Let’s get started. 

Pictory Coupon Code: MASTERBLOGGING

Pictory Monthly Plans Overview (Plus 20% Discount)

Pictory Annual Plans Overview (Plus 20% Discount)

Remember: The higher the upfront cost, the bigger your savings. That’s why I recommend going for the annual plan to make the most out of this exclusive offer!

Note: Pictory also offers a custom plan for enterprise users, coming with substantially higher limits and more seats for bigger teams. To get a quote, click here and contact their sales team.

Pictory Plans Comparison: Detailed Breakdown

Can’t decide which Pictory plan to use? 

To help you make an informed decision, let’s start with a quick side-by-side comparison of each subscription:

Features and Limits	Pictory Starter	Pictory Professional	Pictory Team
Turn your text-based script or web page URL into a video	200 video minutes per month	600 video minutes per month	1,800 video minutes per month
↳ Max video length	30 minutes	30 minutes	30 minutes
↳ PowerPoint to video	100 slides per month	300 slides per month	900 slides per month
Edit and personalize your AI-generated videos	Max 60 minutes of video length	Max 180 minutes of video length	Max 180 minutes of video length
↳ Max video file size	1 GB	5 GB	5 GB
↳ Automatically add subtitles using AI
↳ Automatically detect and identify video highlights
↳ Use your own music
↳ Insert hyper-realistic AI voiceovers with ElevenLabs		Up to 120 minutes	Up to 240 minutes
↳ Automatically sync uploaded voiceovers with your video

Read on for a more detailed comparison of each Pictory plan:

1. AI Video Generation

Pictory has all the tools you need to create eye-popping videos without professional video editing skills. 

Some of the features you can expect are:

Pictory’s main value proposition is effortless video content generation. 

No need to weave together multiple clips — manually trimming, cutting, and enhancing assets for hours on end. Just choose whether you want to use a script, page, slideshow, or image to kickstart your video production. 

Whichever you choose, the workflow remains consistent. 

Just provide your material, tweak a few settings, and let Pictory’s AI do the rest. 

Realistically, you’re not going to use the initial output without a few adjustments. 

The good news is, Pictory’s AI will guide you every step of the way. As soon as your initial output is generated, it initiates an assisted walkthrough that will show where you need to go and what you need to do. 

Remember, the video generation process remains somewhat the same regardless of which Pictory subscription plan you buy.

The main differentiator, however, is the limitations for the entry-level and mid-tier plans (Starter and Professional). To be more specific, Pictory Team can generate up to 1,800 minutes of video per month — three times the limit of Pictory Professional. 

Verdict: Large businesses, like international ecommerce brands or well-known publications, can definitely take advantage of the extended Pictory Team plan. The same can be said for content marketing agencies that may max out 1,800 video minutes per month. 

2. AI Video Editing

Of course, legitimate brands still need to inject their own brand and make adjustments to AI-generated videos. This ensures the content aligns with the brand’s marketing goals and long-term vision.

Here’s how Pictory can help you with this:

Although Pictory handles most of the work through AI automation, it gives users way more control when it comes to editing tasks. 

As far as video editing goes, a key difference between Pictory’s paid subscriptions is the automated features. 

For instance, Starter plan users won’t be able to use automatic video highlights, which saves a huge chunk of time from the editing process. They also won’t be able to access hyper-realistic AI voiceovers — powered by ElevenLabs. 

In addition to voiceovers, Pictory Professional and Pictory Team also unlock more stock assets you can use in your video content creation. This includes background music, images, and stock clips tailored to your project. 

Verdict: In terms of video editing, the differences between the Pictory plans are more noticeable. Going for at least the Professional version is crucial if you care more about your video’s quality and uniqueness, whereas the Team plan will give you double (if not more) the limits for music tracks, ElevenLabs AI voice minutes, and more. 

3. Extra Features

Aside from the core tools discussed above, let’s take a look at the add-on features that may influence your purchase decision. 

Here’s a quick look at these features: 

Here’s the deal: There are very noticeable differences between Pictory Starter and the two more expensive plans. However, the differences between Pictory Professional and Pictory Team are negligible. 

For starters, Pictory Starter users can only make one brand kit, making it more practical for solo content creators or bloggers. 

For Pictory Professional and Pictory Team, the maximum brand kits you can make is five and 10, respectively. 

Pictory Professional and Pictory Team also allow users to upload their own music tracks. And, while all plans allow custom voiceover uploads, Starter plan users won’t be able to take advantage of Pictory’s automatic synchronization feature. 

Finally, both Pictory Professional and Pictory Team grant access to priority customer support as well as the “Video Marketing Made Easy” online course. These are perfect for users who are serious about harnessing the power of video content for their marketing. 

Verdict: Pictory Starter is definitely a great stepping stone for those who are trying video content marketing for the first time. But if you believe that video will become an essential, permanent part of your marketing strategy, you should definitely consider getting Pictory Professional or Pictory Team. 

Use Cases: Which Pictory Plan Do You Need?

Before we conclude this article, let’s review some of the common use cases of Pictory and which plan makes the best sense:

Solo Bloggers & Content Creators → Pictory Starter

Pictory Starter has everything newbies need to get some experience in video content creation. The entry-level plan’s limitations should be a non-factor since these users definitely won’t be pumping out up to 1,800 video minutes in a month. 

Professional Video Creators & Social Media Marketers → Pictory Professional

Pictory Professional is definitely the right choice for professional video editors and marketers. It has way more feature limitations than Pictory Starter, but its pricing isn’t bloated by team-oriented features. 

Video Marketing Agencies & Large Enterprises → Pictory Team

Without a doubt, Pictory Team is the best choice for large agencies and businesses with in-house content specialists. In addition to extra seats, Pictory Team also offers significantly more bandwidth in terms of video minutes, ElevenLabs AI voiceovers, and more. 

Pictory Plans and Pricing: Frequently Asked Questions

Your Next Steps

Pictory Coupon Code: MASTERBLOGGING

The SocialBee AI post generator can help business owners, bloggers, social media managers, and agencies supercharge their content creation efforts.  

But how good is it, really?

In this post, we’ll take a look at SocialBee’s generative AI capabilities and how I personally use them.

As a bonus, I’ll also show you how to get 30% off on your SocialBee subscription. 

Let’s kick things off with a few examples. 

AI Social Media Post Examples

Here are some of the social media post types you can generate with SocialBee:

1. Promotional Post

Want your new blog post, product, or special Black Friday offer to reach a wider audience? 

SocialBee AI makes it easy to create promotional social media posts for new products, published content, or any other offer. 

Check it out:

Note: Take note that your SocialBee AI can generate up to 10 post variations using the same prompt. Make them count!

2. Educational or Value-Based Post

SocialBee’s post generator is also smart enough to create informative posts — providing your social media audience with value.

This is the kind of post that will help you build your authority as an expert source of information:

3. Engagement Magnet Post

Throughout my 15-year blogging career, I’ve learned that asking questions is a very effective method of generating user engagement — be it on my own blog or in social media. 

And with SocialBee, you don’t have to rack your brains to come up with the perfect question.

4. Action-Oriented Post

Even after writing content almost every single day for years, producing copy that reliably generates user action is still as challenging as ever.

It can be about subscribing to a newsletter, downloading an eBook, or completing any other action that could lead to profitable results.

But with SocialBee’s AI post generator, I could easily cook one up in seconds — or, at least, instantly obtain ideas I can build upon. 

Want to test SocialBee’s AI post generator yourself?

Be sure to grab this exclusive 30% discount offer — only for Master Blogging readers. 

How to Use the SocialBee AI Post Generator

The best thing about SocialBee’s post generator is that anyone can learn how to use it within minutes. 

It’s seamlessly integrated into the native post creation tool, which is accessible from the main dashboard: 

This pulls up the main post creator, which has tons of useful features (I’ll explain some of them later). 

What we need right now is the AI post generator, which can be activated by clicking the ‘AI’ icon inside the main content field.

In the drop-down menu, click ‘Generate captions.’ This will bring up the main AI Post Generator interface, which looks like this:

Optional: Consider choosing a prompt template that matches the type of copy you want to generate. This can be based on the social media platform you want to use or the type of business you’re writing for.

To generate a post using a custom prompt, just type your instructions in the main field at the center of the UI. 

Don’t think about the structure of your prompt too much. The only two rules you should remember are to be specific and think of it like giving instructions to your personal assistant. 

Let’s say I want a simple social media post that promotes my app discounts page. 

All I have to do is write something like:

Create a sharp and compelling post promoting my special offers page (up to 35% off) for products like Hostinger, Semrush, Mangools, and Grammarly.

SocialBee also allows you to personalize your AI-generated text by setting your “tone of voice” options and preferred approximate word count.

You can also choose to enable hashtags, emojis, and multiple variations — giving you more ways to enhance the uniqueness and engagement factor of your post.

Once you’re happy with your settings, click ‘Generate’ and watch the magic happen. 

It should only take a couple of seconds before SocialBee delivers your post (or posts) in the “Results” panel. 

Easy, right? 

To use, publish, or schedule any of the AI-generated drafts, hit their checkbox and click ‘Use selected results.’ 

Keep in mind that you have the opportunity to modify your AI-generated posts prior to using them. 

Take this opportunity to instill your brand’s unique voice and add finishing touches that your audience recognizes. This could be a tagline, branded hashtag, a personal story, or anything creative that AI can’t replicate. 

Finally, don’t forget to use SocialBee’s content categorization features to organize your AI-generated posts. 

This is not only useful for sifting through your drafts when planning your content calendar. It also makes it easier to use custom posting schedules for automating specific content types. 

You can have a separate category for blog posts, curated news, promotional posts, questions, and more. The bottom line is, use content categories wisely to streamline your social media content strategy in the long run.

SocialBee AI Post Generator Pricing: How Much Does It Cost?

You can use the free version of SocialBee’s AI post generator online. But in order to unlock its full capabilities, the entry-level “Bootstrap” plan starts at $29 per month. 

Click here for instructions on getting 30% off on your SocialBee subscription!

SocialBee AI: Frequently Asked Questions

Your Next Steps

Looking to treat yourself with the best tools to upgrade your website? 

Whether it’s for renovating your website’s design or implementing an online ordering system, we have the best deals for you right here. 

Keep your finger on the button because these deals are exclusively for Black Friday. 

Let’s get started.

The Events Calendar

Whether you’re in the events business or a civic organization, The Events Calendar ensures you don’t have to worry about your online ticketing or RSVPs ever again. It has all the features you can ask for in a booking calendar and ticketing system, including filters, event marketing tools, and community management features — without writing a single line of code.

• Black Friday Deal: 30% Off 
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• Coupon or promo code: Auto-applied

LearnDash

LearnDash is a top-tier learning management system built by educators for professionals who need to build a business around their most powerful asset: their knowledge. Create user-friendly student interfaces, integrate e-commerce tools, design eye-catching certifications, and visually plan your online courses using a single tool.

• Black Friday Deal: 30% Off
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Kadence WP

Kadence WP is the tool I personally use to build and manage my website, and that’s saying a lot since I’ve used dozens of page builders and web development tools for over 15 years. It comes with everything a visual page builder needs, from top-notch usability,  drag-and-drop interactive elements, and pixel-perfect customization — while maintaining a lightweight footprint and preserving fast performance. 

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Fundraising initiatives are more complex than most people think, and GiveWP has everything you need to get down the winning path. You can build campaign landing pages, create streamlined donation forms, and monitor in-depth analytics without the help of a professional developer. 

• Black Friday Deal: 30% Off
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MemberDash

MemberDash has all the tools you need to implement and manage membership systems on your WordPress website. Easily configure subscription tiers, control content restrictions, set up payment gateways, and integrate with your LearnDash-powered online courses. 

• Black Friday Deal: 30% Off
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SolidWP

SolidWP is a comprehensive WordPress cybersecurity solution that will allow you to build with confidence while you stay protected against hackers, malware, and even internal mistakes that could crash your site. This includes secure backups, brute force protection, two-factor authentication, and more (available for multiple websites). 

• Black Friday Deal: 30% Off
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Iconic

Simplify WooCommerce-to-WordPress implementation with Iconic — a top ecommerce plugin that will help you deliver world-class shopping experiences. Easily integrate shopping features like swatches, delivery calendars, and product customization options through a collection of plugins (or through the all-inclusive “All Access Club” bundle). 

• Black Friday Deal: 30% Off
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Orderable 

Orderable lets you get a seamless online ordering system up and running in no time. Customize the layout of your order forms, set your open hours, add your menu items, and track orders — all in the same plugin. 

• Black Friday Deal: 30% Off
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• Coupon or promo code: Auto-applied

StellarSites

StellarSites is another WordPress plugin that turns days of page building into mere minutes of dragging and dropping elements into place. What makes it different from all the other page builders in the market is its AI Wizard, which is fine-tuned for designing high-quality, conversion-optimized pages that your target audience will love. 

• Black Friday Deal: 30% Off (Monthly) or $50 Off (Annually)
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• Coupon or promo code: Auto-applied

Remember, these deals are only available for a limited time. Grab them today to make sure you still have ample time to launch your newly-upgraded website come 2026. 

Cheers!

Vista Social is one of the best things to happen in the social media management world in recent years.

It can equip you with everything — from cutting-edge content planning features to automation tools that maximize efficiency — while only costing a fraction of the price of other alternatives. 

Today, we’ll cover:

Let’s dive right in.

Vista Social Monthly Plans Overview (with 10% Discount)

Vista Social Yearly Plans Overview (with 10% Discount)

Remember: Despite having higher upfront costs, annual plans lead to bigger savings in the long run. The “Scale” plan also requires a minimum number of extra profiles, which adds to the upfront cost.

  Note: If you need more capacity and features, Vista Social also offers an “Enterprise” plan with custom pricing. Consider requesting a personal demo here to learn more.

Vista Social Plans Breakdown: Side-by-Side Comparison

Price is just one factor when choosing a social media management platform.

To make sure you’re getting the essential features for growth, here’s a side-by-side comparison of Vista Social’s pricing tiers:

Features and Limits	Professional Plan	Advanced Plan	Scale Plan
Manage your socials with your team in real-time	Up to 3 users	Up to 6 users	Up to 10 users
↳ Comment-based collaboration
↳ Shared calendars		Up to 10 calendars	Up to 25 calendars
↳ Advanced approval workflows
↳ Customizable team size
Content Planning and Scheduling	Unlimited posts	Unlimited posts	Unlimited posts
↳ AI content assistant	2,500 credits per month	10,000 credits per month	Unlimited credits
↳ Save content ideas for later publishing	Up to 1,000 idas	Up to 2,000 ideas	Up to 10,000 ideas
↳ Country targeting
Streamline internal and client communications with in-depth reporting	Unlimited	Unlimited	Unlimited
↳ Schedule and download reports
↳ Competitor analysis reports
↳ Custom reports
Integrate multiple channels to consolidate your marketing and brand-building	Up to 15 profiles	Up to 30 profiles	Minimum of 80 profiles
↳ Review websites (e.g., Trustpilot, Yelp, and TripAdvisor)
↳ Canva integration
↳ Third-party integrations (e.g., Zapier, Looker Studio, and Make.com)

Of course, we barely scratched the surface of what Vista Social can do at different pricing tiers. 

Let’s take a much deeper look at Vista Social’s features and how each plan compares:

1. Social Media Content Planning

Content planning is a critical component of social media management, and Vista Social’s robust toolkit doesn’t disappoint. 

Vista Social goes above and beyond what most social media management platforms offer in terms of content planning.

For one, you have plenty of options to use AI for content generation. 

From the post creator itself, activate Vista Social’s AI in guided mode to create captions based on your preferred tone, format, and brand voice. 

A clear distinction between the plans is your available generative AI credits. 

The Professional plan includes 2,500 credits, whereas Advanced users get up to 10,000 credits — more than enough for brands or agencies with a decent number of clients. Those subscribed to the Scale plan, however, get unlimited credits. 

Vista Social’s AI is also extremely useful if you need to generate, save, and organize content ideas for future use. 

Using the “Ideas” feature, build a rough draft of your idea manually or let generative AI whip something up. These ideas can be tailored to specific platforms and improved over time with your team. 

The Professional plan lets you create and save up to 1,000 content ideas, while the Advanced plan doubles this to 2,000. Scale plan users, of course, can organize much more with a limit of 10,000 content ideas. 

If you need more ideas, check out the “Find Content” tool — one of my favorite Vista Social features. 

It allows you to compile fresh content ideas from a variety of sources, like royalty-free videos, GIFs, news articles, hashtags, and User-Generated Content (UGC).

This lets you tap into a potentially limitless pool of content ideas to fuel your social media marketing. 

Just remember that we’ve barely scratched the surface of Vista Social’s content planning capabilities. 

Here are other noteworthy features:

• In-app targeting — New posts and saved ideas can be further optimized through the post editor. Insert relevant hashtags, edit your media, or fine-tune audience targeting options (i.e., country target, age range, and gender).
• Automate publishing — Using “Smart Publisher,” automatically curate, customize, and publish sourced content from specified sites.
• Platform-specific tools — Plan how your content will appear in a TikTok or Instagram grid, as well as prepare an entire X thread with a sequence of posts. 

Verdict: If you’re doing social media for your own brand (e.g., content creator, blogger, or business), even the Professional plan should be enough to keep your content flywheel at full speed. However, the Advanced and Scale plans are better suited for marketing agencies and consultants that require extensive content planning. 

2. Post Scheduling

For social media management platforms, being able to schedule posts that automatically get uploaded at pre-defined times is a core advantage.

Here’s what Vista Social brings to the table:

In the old days of social media marketing, brands needed to log in at specific times just to publish content. This ensures their post is at the top of feeds right when their audience is most active.

With tools like Vista Social’s publishing calendar, you can create and set posts to be automatically uploaded on time. You could even schedule the same post multiple times, or add it to your “Evergreen” for auto-posting. 

As you run your campaigns, Vista Social will also identify the optimal posting times based on user engagement. 

Speed things up by setting an automated publishing queue based on your own specified times. 

This setting can be found by going to ‘Settings’ → ‘Publishing Settings’ → ‘Publishing Queues.’ Just click ‘Add a slot’ to specify additional posting times.

Feel free to use labels to help organize your calendar. If you want a slot to be dedicated to repurposed posts, just select ‘Mark slot as evergreen.’ 

Verdict: For content scheduling, all Vista Social plans get unlimited posts. Just remember that certain post settings, like country targeting and Zapier integrations, are only available with the Advanced and Scale plans.  

3. Analytics and Reporting

Social media marketing is a game of numbers, and Vista Social ensures you’re always up to speed. 

Below is an overview of Vista Social’s analytics and reporting features (and how each pricing tier differs):

All of Vista Social’s reporting tools are kept inside the “Reports” page, including the scheduler and custom report builder. 

To generate a report on demand, click ‘Run report’ and choose from the available report types. 

Whether you choose the Professional, Advanced, or Scale plan, you’ll have access to the same report types. The only exceptions are the industry benchmark and sentiment analysis reports, which are only available to Enterprise users.

Here’s a quick rundown of the available report types:

• Social media performance — Get an overview of your online presence across multiple social networks.
• Post performance — Refine your strategy by analyzing the reach and engagement of your social media posts.
• Review performance — Track your online reviews across sites like Trustpilot and Yelp to obtain valuable feedback and get access to social proof.
• Tasks performance — Measure the internal productivity of your social media management team.
• Competitor analysis — Conduct a side-by-side comparison of your brand’s social media performance with competitors.
• Advocacy performance — Gauge the reach and engagement contribution of employees who share your content in their own channels.
• Listener performance — Monitor analytics related to your social media listeners.

If you need to schedule any of these reports, click ‘Schedule report’ and select the report type from the top drop-down menu. You can also select your automated report generation timeframe, total quantity, and recipients in one form.

Lastly, Advanced and Scale users can create custom reports using the report builder. Not only can you choose which datasets to show or hide, you can also add custom headings, text, links, and other elements to personalize your report.

This will help you stay laser-focused on metrics that matter, be it for specific marketing campaigns or client projects.

Verdict: All three plans — Professional, Advanced, and Scale — get the same core reporting features that Vista Social has to offer. Upgrading to the Enterprise may unlock additional reports, but you can still substitute that additional data with insights from competitor analysis, review tracking, and more. 

4. Audience Engagement Tools

If you want to stimulate audience engagement, view it as a two-way street and actually respond to comments and messages.

Vista Social can help you there with these features:

Vista Social lets you stay on top of your social media conversations without leaving your dashboard. 

Just go to ‘Inbox’ to find all your social media comments and messages in one place.

When responding directly to messages, use the generative AI tool to speed up the process. Take note that you can configure a pre-defined brand voice to keep your responses consistent in terms of quality, messaging, and style.

If you want to automate responses, go to ‘Automations’ → ‘Create automation’ from the main menu. This lets you choose between a pre-built automation template or a blank one from scratch.

Creating an automation from scratch lets you define keyword-based triggers as well as custom messages for your autoresponder. But if you need to save time, just select ‘Ready-to-Go templates’ and pick a pre-built automation workflow based on your objectives.

Clicking on an automation template lets you learn more about its use cases. It also allows you to make last-minute customizations to ensure it fulfills your unique social media messaging goals as a brand.

Verdict: While Vista Social’s audience engagement features are similar across plans, there are important differences in terms of AI Assistant credits. Professional users get 2,500 credits per month, Advanced users get 10,000 credits, and Scale users get unlimited credits.

Use Cases: Which Vista Social Plan is For You?

Still undecided about which Vista Social plan to purchase?

Let’s take a look at the most common Vista Social use cases.

Bloggers and Content Creators → Professional Plan

Vista Social’s Professional plan has room for up to 15 profiles — enough for solo bloggers, influencers, and content creators who only have a few profiles to manage. This entry-level plan also has decent capacity in terms of AI credits, which will streamline your audience engagement and content creation efforts. 

Freelancers → Professional or Advanced Plan

As a freelancer, you either need to go with the Professional or the Advanced plan. It all depends on how many clients and campaigns you need to manage.

Businesses → Advanced Plan

If you’re running an online business, remember that it’s not just about the number of profiles under your name — it’s also the amount of content you have to plan, organize, and schedule. The Advanced plan should have enough capacity for all your content across marketing channels.

Marketing Agencies → Scale Plan

Agencies that cater to a growing clientele require the Scale plan to accommodate the sheer amount of profiles and content. This includes up to 25 shared calendars across your team, as well as access to the custom report builder.

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